Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks
نویسندگان
چکیده
منابع مشابه
Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks
There are many studies in the marketing and diffusion literature of the conditions in which social contagion affects adoption processes. Yet most of these studies assume that social interactions do not change over time, even though actors in social networks exhibit different likelihoods of being influenced across the diffusion period. Rooted in physics and epidemiology theories, this study prop...
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ژورنال
عنوان ژورنال: PLOS ONE
سال: 2015
ISSN: 1932-6203
DOI: 10.1371/journal.pone.0140891